Performance trend
CurrentRefundsComparison
Sales by country
Ranked by selected-period total salesTop products
Net sales by product family / SKUPerformance signal
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Logistics readiness
Carrier bills are kept in CNY. Monthly FX policy: each transaction month uses Bank of China’s previous month last valid quote date “中行折算价”.
Data health
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Country contribution
Sales mix for selected periodCountry movement
YoY / previous-period changes| Country | Sales | Sales mix | Orders | Units | AOV | Refunds | Refund rate | Sales Δ | Orders Δ |
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| Country | Series | Product | SKU | Gross Sales | Discount | Refund | Net Sales | Orders | Net Qty | AOV | Refund Rate |
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Discount code contribution
Applied orders ranked by selected periodDiscount signal
Promo dependency and AOV impact| Discount code | Orders | Code applied % | Sales | AOV | Discount amount | Discount / sales | Orders Δ | Sales Δ |
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Total users
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GA4 connection required
New users
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GA4 connection required
Sessions
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GA4 connection required
Conversion rate
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GA4 + Shopify
Site transactions by country
Will combine GA4 sessions with Shopify orders and revenue to show Sessions, Orders, Conversion Rate, Revenue and comparison deltas by country.
Abandoned checkouts by country
Will show Orders, Abandoned Checkouts, Abandoned % and period-over-period movement once abandoned checkout data is connected.
Organic search queries
Google Search Console will populate Query, Impressions, Clicks, CTR, Average Position and comparison deltas. This is intentionally not backfilled with invented values.
Profitability by country
The target view will include Product %, Logistics %, Payment %, Gross Margin %, ACOS, Gross Margin $, Ad Cost $, Net Margin $ and Net Margin %. It remains gated until COGS, actual carrier bills, payment fees, ad spend and monthly BOC FX facts are complete.
Missing cost facts will never be treated as zero. Profitability values remain hidden until coverage is sufficient.
Sales labels remain provisional until Shopify Admin reconciliation is completed. Missing logistics fees are never treated as zero cost.